Fictive Kin partnered with sweetgreen's in-house brand studio to design and build a new website, content strategy, and digital experience.After evolving their brand identity (with our wonderful friends at COLLINS), sweetgreen chose Fictive Kin to bring the new brand system to life by designing and building an equally impressive digital experience. Tackling the site with our system-based approach, we designed and built a series of engaging modules that are compelling, without compromising on scalability, functionality, and in particular, accessibility. For a company as socially conscious as sweetgreen, website accessibility was a top priority, so we built and designed a site that far exceeds rigorous standards.
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Design Animation Case Study
Hi! I’m Sarah. I’m a designer & animator living in New York City. I currently overwork the entire motion side at a design & engineering studio based in Brooklyn called Fictive Kin. Prior to that, I graduated from the School of Visual Arts in 2019 with a degree in motion graphics and freelanced at Hornet and Wall Street Journal. My work mainly reflects on my background in graphic design and using design, illustration, and animation to communicate a message or tell an impactful story.